Skip to main content

Why Telling The Story Of Your Product Is Essential

Why Telling The Story Of Your Product Is Essential from Supplier Community on Vimeo.

Story telling is critical for today’s marketers, especially those in an eCommerce or omnichannel world. In this video, Stephen Howard-Sarin, Walmart Media Group VP of Strategy and Development talks about using your story to break through the noise when a product faces infinite competition in an eCommerce environment.

Topics Include:

• Breaking through the noise
• Connecting with consumers
• It’s got to have meaning