Whole Foods Partners with Startup to Sell Party Supplies in Stores
Whole Foods’ party department is getting a major upgrade. Previously, you could only find the most basic of party supplies at Whole Foods: paper plates and plastic utensils, mostly. Now, a partnership with startup Packed Party is bringing a much bigger assortment to stores. Party planners can pick up banners, drinkware, cupcake kits, and more, all of which is recyclable.
Packed Party, which began online, has a particular aesthetic, which includes lots of rainbows and confetti. It’s likely to appeal to the urban millennial crowd that shops at Whole Foods.