Walmart, Target Top Popularity for Buy Online, Pick Up in Store Services
Coresight Research announced the results of a report on BOPIS, or buy online, pick up in-store service.
Target and Walmart are among the most popular retailers to offer the services, with 50% of consumers using BOPIS doing so at Walmart in the last year, and 34% using Target’s services.
Coresight cited a National Retail Federation (NRF) study indicating that while 64% of consumers used BOPIS to avoid shipping costs, 37% of shoppers used BOPIS get their goods faster and 36% say they use BOPIS for promotional offers or discounts.
Read more at Retail Dive.