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Walmart, Target Top Popularity for Buy Online, Pick Up in Store Services

online shoppingCoresight Research announced the results of a report on BOPIS, or buy online, pick up in-store service.

Target and Walmart are among the most popular retailers to offer the services, with 50% of consumers using BOPIS doing so at Walmart in the last year, and 34% using Target’s services.

Coresight cited a National Retail Federation (NRF) study indicating that while 64% of consumers used BOPIS to avoid shipping costs, 37% of shoppers used BOPIS get their goods faster and 36% say they use BOPIS for promotional offers or discounts.

Read more at Retail Dive.