Walmart Reveals New Vudu Content, Interactive Shows
Walmart’s Vudu streaming service announced it would launch interactive shows later this year through the company’s partnership with interactive content startup Eko. The partnership will also produce shoppable ads for the service. Vudu Senior Director Julian Franco would not give a specific date for the interactive content.
He then rolled a brief clip of what looked like a variety of scripted programs (I caught a glimpse of “Saturday Night Live” star Beck Bennett), while the voiceover declared, “You don’t just watch Eko stories, you control them.”
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