Walmart Launches Clothing Subscription Box for Kids
Walmart is partnering with Kidbox to release an online clothing subscription box for kids. Each box is specially curated for the young consumer and carries four to five items for $48. There are options for both babies and children. Parents can choose to purchase items inside the box or return all of the clothing inside. Parents complete a style quiz for their child before placing the first order, similar to adult clothing services such as Stitch Fix.
“Our partnership with Kidbox enables us to round out our offering with additional national and premium kids’ brands,” said Denise Incandela, head of fashion for Walmart’s e-commerce business in the U.S