Optimizing Online – A Two Day Event: Walmart.com, SamsClub.com, and Jet.com

Ecommerce should be a harmonious union between stores and suppliers, not a thorn in your side – and we want to help you get there. It's more than just learning to thrive on .com. It's about building a better business as a whole.





Discover the methods and the people behind some of the most successful businesses at Walmart, Sam's, and Walmart.com.

Let our experts give you the tips and training that will help you thrive on Walmart.com. They will cover a wide-range of topics to help you get online, stay online, succeed online, and keep you out of help ticket limbo, so your business can thrive in the world of e-commerce.
Optimizing Online will provide two days of proven strategies to create real profits and foster continuous growth online, in store, in club, and real-time. 

“Consumers thrive for a seamless shopping experience across a brand’s entire ecosystem of physical and online presence. For brands, this means more than just having an omnichannel strategy or being present in any one channel. The purchase journey is no longer linear, but complex. To thrive, we must employ a positive omnichannel experience which accurately reflects the customer journey from inception to execution.” - Collin Bramel, TSG Retail

“As their customers navigate between online shopping, brick and mortar trips, and utilizing different delivery mechanisms like site-to-store and curbside pickup, creating seamless experiences across the shopping ecosystem has become increasingly important for retailers. Suppliers today have the opportunity to play an important role in ensuring retailer customers get the seamless Omnichannel experience they expect, including collaborating with their retailer partners to make shoppers happy with their overall retail .com experience. Understanding how to align supplier and retailer efforts is key to strengthening relationships and growing business."  - Amy Andrews, SVP of Business Development & E-Commerce, The Mars Agency 

“It’s exciting to bring colleagues together as everyone is at a different stage in their eCommerce journey.  One thing I love about this space is there’s always something new to learn… and truly all of us is smarter than one of us.  I learn revolutionary tips and tricks from our clients, other shops in the area, fortune 500 companies and even my teenage neighbors who run a killer eBay business on a daily basis.  If you’ve got an appetite for exploration and the grit to keep moving forward, now is your team’s time to thrive!” - Meagan Kinmonth Bowman, OneStone


Tentative Agenda Topics for Day One Include:

  • OmniChannel - Yesterday, Today, Tomorrow
  • The Omni-World of Walmart – Platforms, Playgrounds, & Passageways
  • How to be an Effective eCommerce Manager
  • History of Supplier Center
  • Maximizing Supplier Center Today: Tips, Hacks, & Headaches
  • Accelerating your Performance with Walmart.com and Jet
  • Panels include: A Day in the Life of an eCommerce Manager, Supplier Center Q & A, Supplier FAQ


Tentative Agenda Topics for Day Two Include:

  • Developing your Content Strategy
  • Optimizing Product Pages 
  • Influencer Content and the Future of Product Pages
  • Increase Sales through Traffic and Conversion
  • Interactive Panel: The Role of Media + Content + Retail


*Breakfast and lunch provided each day

*Networking reception following speakers on Day One


Event Host and Emcee:

Jeff Charlson


Bike Rack Brewing Co.

*Formerly Chief Technology Officer at Rockfish and Vice President - ISP at Walmart

Confirmed Speakers & Panelists for Day One Include:

Meagan Bowman

CIO, Co-Founder


Bill Akins

EVP, Product Innovation

ATLAS Technology Group

Collin Bramel

Partner, National Account Executive, Omnichannel Director

TSG - Retail

Matt McCormick

eCommerce Sales Manager


Jessica Bagsby

Category Manager

MODO Eyewear

Clint Lazenby


Legacy Retail Solutions

Keith Anderson

SVP, Strategy & Insights


Todd Carrigan

Customer Business Manager - eCommerce


JD Hayes


Legacy Retail Solutions

Stephanie Parrish

Sales, Walmart Supplier Support Facebook Page Owner & Admin.

Tender Corporation

Allisha Watkins

Executive Consultant

Amplify Retail Consulting

Lori Carter


DeMert Brands

Nick Dozier


ATLAS Technology Group

Bill Waitsman

Founder & CEO


Confirmed Speakers & Panelists for Day Two Include:

Amy Andrews

SVP, Business Development & eCommerce

The Mars Agency

Nathan Pendleton

Sr. Manager eCommerce


Eric Howerton



Sharonda L. Britton

VP, Walmart Adivsor

The Mars Agency

Bill Hildebolt



Dale Treece

VP of User Experience, Analytics, & Insights


Gabe Wight

SVP of Client Innovations



Event Sponsors:

 OO Sponsors


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