Data-Driven Amazon Sponsored Advertising

Amazon PPC optimization tips to help lower your ACoS


Don’t just drive traffic, use Amazon search data to drive the right traffic to your product pages. Without using search data, you’ll end up spending money on too competitive, too broad, or just plain wrong keywords. Learn how to optimize your ad strategy to get sales and lower costs.

Topics Include:

  • Why only focusing on high search volume words in your ad campaigns can quickly lead to a decrease in ad effectiveness
  • How to refine your ad strategy and utilize negative keywords to your advantage
  • New tools and tactics for keyword research


George Lawrence


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