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Too Much Shopper Data Can Become Confusing

Today’s digital world has produced an avalanche of available data which in turn, is dramatically changing shopper marketing. Join Walmart Media Group VP of Strategy and Development Stephen Howard-Sarin as he offers tips on understanding what’s important, what’s not, how to determine quality and ultimately, pulling it all together.

Topics Include:

• Determining what data is most important
• Using data to measure sales outcomes
• Water, water everywhere