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The Walmart Specific Approach To Shopper Marketing

The Walmart Specific Approach To Shopper Marketing from Supplier Community on Vimeo.

In the world of Walmart, the relationship between marketing and merchandising differs greatly from that in other retailers. In this video, Walmart Media Group VP of Strategy and Development Stephen Howard-Sarin offers insight into those differences and how they apply to shopper marketing.

Topics Include:

• The Walmart difference
• Marketing investments and pricing
• Retailer focused couponing