The Tuna Industry Is Struggling to Woo Uninterested Millennials
Millennials are allegedly close to “killing” yet another industry. Consumption of canned tuna has dropped more than 40 percent per capita over the past 30 years. Companies like StarKist, Chicken of the Sea, and even brands like Campbell’s are struggling as millennials turn away from processed and canned foods. StarKist and BumbleBee are now working on products that are sustainably sourced and placed in easy-to-open packaging. Companies are also pitching tuna as snacks to younger shoppers, especially with Generation Z.
In the last 15 years, can openers became passe.