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The Relationship Between Entertainment and Shopper Marketing

The Relationship Between Entertainment and Shopper Marketing from Supplier Community on Vimeo.

It’s said that we’re all kids at heart. In this video, join Hasbro Sr. Manager Omnichannel Marketing Nathan Pendleton as he discusses the relationship between entertainment and shopper marketing and how to turn consumers’ connections with childhood toys into cold, hard cash.

Topics Include:

• Making the entertainment/sales connection
• The power of nostalgia
• Creating an entertainment experience