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The Importance of Shopper Marketing Data Transparency

The Importance of Shopper Marketing Data Transparency from Supplier Community on Vimeo.

Transparency with both the client and the consumer is critical when gathering and utilizing shopper marketing data. In this video, Tom Brydon, Regional Manager for Blis emphasizes the importance openness and honesty and vetting your data in order to protect the integrity of your brand and remain compliant with any and all regulations which may apply to how you get and use that information.

Topics Include:

• Transparency and your client
• Transparency and the consumer
• Vetting your data
• Data mining regulations and legal considerations