The Holidays Lose Some Importance for Retailers in the Wake of E-Commerce
Coresight Research is sounding the alarm over a slow holiday shopping season, due in part to a shorter time period between Thanksgiving and Christmas. But it is also suggesting that the holidays aren’t as important to retailers as they once were, largely due to the rise of e-commerce and the sales holidays certain players have created. People are doing more buying throughout the year and less exclusively during the holidays, the study suggests, and it is expected this trend will continue.
The firm called out “the ongoing trend of holiday shopping becoming less important to key retailers.” It said the holiday season accounted for almost 24% of all retailers’ sales in the late 1990s, but is closer to 21% today. And Coresight is expecting that percentage to continue to shrink.