The Fashion Industry Is Under Fire for Its Role in Pollution
The fashion industry’s practices are receiving heavy scrutiny as clothes with short lifespans and a lack of biodegradable materials increasingly find their way to landfills. Companies such as Nike and H&M are making plans to reduce their carbon footprint and use more recycled materials, while major retailers are entering the secondhand clothing market. It’s a sign that consumers are making themselves heard on the issues that are important to them.
Growing calls for sustainable clothing that’s less harmful to the environment could be a catalyst for change in the fashion industry. Sixty-two percent of Gen Z consumers, those who were born after 1995, prefer to buy from sustainable brands, according to one recent survey.