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The Balance Between Shopper Marketing And Merchandising

The Balance Between Shopper Marketing And Merchandising from Supplier Community on Vimeo.

One of the biggest challenges of working with Walmart is its separation of marketing and merchandising. In this video, Stephen Howard-Sarin, Walmart Media Group VP of Strategy and Development outlines Walmart’s marketing/merchandising relationship and its effect on brands’ shopper marketing.

Topics Include:

• The Merchant’s role
• Marketing investments and merchandising decisions
• Only the best for today’s Walmart shopper