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Targeted Shopper Marketing At Store Level

When your media budget is limited, it’s important to get the most granular data available along with a strong understanding of that data. In this video, Melody Dickinson talks about how her company, Retail Solutions, Inc., helps clients get the most from their marketing campaigns and how you can do the same.

Topics Include:

• Market level vs store level data
• Optimizing mid-campaign
• Understanding what works
• Measuring results