Target to Launch Private Label Athletic Wear Brand
Coming later this month, Target’s All in Motion athletic wear line will join the retailer’s more than forty private label brands in stores. Target is confident in its bid to compete with Nike, Under Armour, and Adidas, saying that the collection could bring in a billion dollars in sales within the first year.
“It’s an important category for us,” Target CEO Brian Cornell said of activewear in an interview with Yahoo Finance last month. Cornell added he thought the brand would “delight” Target shoppers.