Target Sued for Trademark Infringement Over Good & Gather Brand
Emily Golub, founder of Atlanta, Georgia-based Garnish & Gather, has filed a federal lawsuit against Target, alleging that the retailer’s Good & Gather line resembles her brand too closely, potentially confusing consumers and threatening the growth of her business. According to Golub, she gave Target a notice of trademark infringement back in August, but Target launched the brand anyway.
Golub said she identified 40-50 products that overlapped between her business and Good & Gather. Both companies also use a leaf motif in their branding and logos, she said.