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Target Plans 2-Day Sale to Compete with Amazon Prime Day

Photo Credit: Jay Reed via Flickr cc

Several retailers have announced sales designed to compete with Amazon’s Prime Day, but Target is taking Amazon on head-to-head. The retailer announced it would run “Deal Days” on Monday and Tuesday, July 15-16 — the same days that Amazon plans to hold its two-day Prime Day annual sale. Target announced 40% off select furniture, 30% off select small appliances and cookware, and other deals.

Amazon uses the savings event to spotlight its own products and hook new members on Prime, its $119 annual free-shipping program. This year Amazon says Prime Day will include more than one million deals, such as steep discounts on its own Alexa-enabled devices. Target is looking to compete in part by playing up the fact that customers don’t need a membership to score deals.

Read more at CNN Business.