Target Launches Target Circle Rewards Program Nationwide
After a successful test in certain cities, Target is planning a nationwide roll-out of its Target Circle rewards program on October 6. The test lasted 18 months, and the results were promising. Just six markets were part of the pilot, but in those markets more than two million customers enrolled in the program. According to Target’s chief marketing and digital officer Rick Gomez, customers who signed up for Target Circle spent more than customers who did not, indicating that the program is already successful at building loyalty.
With no enrollment or membership cost, Target Circle is designed as a complement to the Minneapolis-based retailer’s existing RedCard credit card, according to Rick Gomez, executive VP and chief marketing and digital officer at Target.