Target Launches Private Label Luggage Line
Target’s latest private label brand is a premium luggage line called Open Story. Products in the line are designed for all kinds of travel, from business trips and road trips to international travel. Prices range from $19.99 to $179.99. The premium nature of the line makes sense: Target tends to attract wealthier shoppers than rival Walmart does.
The retailer described the new line as “premium luggage made for travel lovers by travel lovers,” in a statement announcing the brand’s launch on its website.