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Super Bowl Ads Translated Into Sales for Coca-Cola, Reese’s

Coca-Cola
Photo Credit: thetaxhaven via Flickr cc

Some consumer product companies saw huge gains after their Super Bowl ads aired. Coca-Cola encouraged viewers to “show up” to work on Monday after the festivities of the previous night, offering its new line of Coke energy drinks as a way to make it through the day. Coke Energy saw a gain of 111%, while its zero sugar version gained 197%. Reese’s also saw success with its Take 5 bar.

While Doritos, Pepsi and beer companies saw sales decline after their ads aired, it doesn’t necessarily mean their commercials were not impactful in carving out greater market share.

Read the full story at Marketing Dive.