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Study: More Than Half of U.S. Households Will Have Amazon Prime This Year

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A recent study by eMarketer revealed that this year, about 63.9 million households will have Amazon Prime memberships, or 51.3 percent of all households in the U.S. That’s a growth of 5.2 million households compared to 2018, eMarketer said. Amazon’s support for installment payments and new program offerings are drawing the lower-income households.

Amazon Household, a program that allows different members of a single household, including teens, to have their own log-in for shopping and viewing of Prime content, was specifically cited by eMarketer as a factor driving adoption.

Read more at Retail Dive.