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Shopper Marketing Data – Online Vs In Store

Shopper Marketing Data – Online vs In Store from Supplier Community on Vimeo.

When it comes to marketing, online and in-store data activation tools are distinct and very different. Join Walmart Media Group VP of Strategy and Development Stephen Howard-Sarin as he highlights the differences and explains why shopper marketers need to be able to pull them together.

Topics Include:

• All shoppers are online shoppers
• Online data vs in-store data
• Bringing it together