Sephora Introduces Instagram Checkout
Sephora is launching Instagram checkout on its social media account. Instagram checkout allows customers to view and buy Sephora’s products without leaving the social media platform. Sephora will have more than eighty brands available for purchase through Instagram, including Drunk Elephant, Olaplex, and Milk Makeup.
Sephora is the latest company to enable Instagram instant shopping feature, joining names such as Adidas, Zara, and Uniqlo in letting users buy products without leaving Instagram.