Sears’ Downward Holiday Spiral Continues Through Thanksgiving Weekend
Despite the urgency of the next few weeks, Sears is already finding itself behind in holiday sales. After beginning Black Friday on an underwhelming note, foot traffic continued its downward spiral into the weekend, painting a grim picture for the iconic retailer’s chances of successfully exiting its recent bankruptcy.
The data shows foot traffic at Sears and Kmart was down 14% over the three days that followed Thanksgiving, compared to the same holiday weekend a year ago. Traffic was down 17% on Black Friday, 7% on Saturday and 16% on Sunday, according to the research.