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Sam’s Club Emphasizes Speedy Checkout in Ad Starring Usain Bolt, Alysson Felix

Sam's Club
Photo Credit: Mike Mozart via Flickr cc

Sam’s Club is betting on its Scan & Go technology to bring in customers who are pressed for time. Its ad, hosted on YouTube and its microsite, features the retired Jamaican sprinter Usain Bolt, currently the record-holder as the world’s fastest man, and American sprinter Allyson Felix, a three-time world champion.

Beyond featuring some high-profile athlete ambassadors, the push could generate engagement by spurring consumers to complete their own scan and go challenges.

Read the full story at Marketing Dive.