Rumor Has It Amazon Is Planning to Launch a Luxury Fashion Platform
According to unnamed sources speaking to WWD, Amazon is planning to launch a luxury fashion platform, first in the U.S., then internationally. Twelve brands are allegedly already on board. These brands and others would maintain a great deal of control over the look of their stores on the Amazon platform, as well as their selection and discounts, while still benefiting from Amazon’s vast delivery network and customer service capabilities.
A spokesperson for Amazon would only tell Quartz she couldn’t comment on “rumors or speculation.”