Retailers Turn to Auction Liquidation Marketplaces to Help Alleviate the Cost of Returned Goods
As online spending increases, so do costs associated with returned goods. For retailers, it’s a growing problem that increases exponentially during the holidays.
But one way these retailers are softening the blow is through private online auction liquidation marketplaces. These marketplaces allow for scalability, and the B2B concept allows for better pricing on the returned inventory, which can be especially important after the holidays when return rates peak.
The National Retail Federation estimates that 11-13 percent of all holiday purchases will be returned this holiday season. Based on NRF’s holiday sales projection, that means around $90-95 billion in merchandise will be heading back to stores starting December 26. Best to get ahead of the holiday gift-flop backlash.