Retailers Take Steps to Cut Down on Holiday Returns
Returns are expected to hit an all-time high this holiday season. The cost of returns for retailers is very high, so many are finding ways to reduce their number.
One way is by stressing accessories throughout their sales. Unlike apparel, accessories normally aren’t returned because they were the wrong size. Another strategy is encouraging shoppers to choose in-store return, which costs half as much or less than returns accomplished through the mail.
Returned products count as a net loss for retailers, since it costs them money in the end. They require extra work and expenditure in receiving the returns, reprocessing them and circulating them back into retail inventory.