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Ranchers Work to Slow Down the Popularity of Lab-Grown Meat

A recent report from the New York Times found that ranchers, farmers, and industry groups are working together to lobby against lab-grown and plant-based meat companies. The movement is trying to slow down the momentum of plant-based meat alternatives by defending the definition of the word “meat.” Lobbyists are trying to convince politicians to introduce legislation that makes it clear that only animal-based products can use the word “meat” on labels. Brands such as Impossible and Beyond Meat are becoming more popular among consumers. Fast food chains and grocery stores are starting to stock the products as well. The leaders behind plant-based meat companies aren’t concerned.

Recently, Beyond Meat founder and CEO Ethan Brown said: “I think it actually could help us more than it could hurt us because it starts the national dialogue around what really is meat, and if the origin of meat really matters to the consumer.”

Read the full story at CNBC.