Private Label Brands Are in High Demand
Private label brands are having their day in the sun as the coronavirus pandemic causes shoppers to turn to cheaper goods that are still in stock. Previously, many consumers had their favorite brands and that was that. But with the surge in panic buying, shoppers had to take what they could find, and after experiencing the high quality of retailers’ private label brands, some may never go back.
“We’ve seen a huge increase in private label,” especially toilet paper, cleaning supplies and packaged foods, said Richard Galanti, chief financial officer at Costco.