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Pre Planning For Shopper Marketing Success

Planning a successful marketing campaign doesn’t stop with activation. Join Hasbro Omnichannel Marketing Sr. Manager Nathan Pendleton as he shares some tips, tricks and guidance to help you get the most out of your campaigns, every step of the way.

Topics Include:

• Kicking off your project with insight, strategy and brainstorming
• Focusing on KPI, conversion and budget
• Post activation measuring, tracking and communication