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Pickles Without Vinegar, How Your E-Commerce Listing Can Be Lost Without The Right Keywords

Are pickles without vinegar really a thing, and if so, how do you find them? In this video, MerchantWords Founder George Lawrence talks about his quest for pickles without vinegar where he discovered that Amazon algorithms don’t always understand the intent of a search. He also discusses how sellers can help Amazon to increase the likelihood that searchers, even those unfamiliar with traditional industry terms, can find products without digging through a plethora of unrelated items.

Topics Include:

• The elusive pickles without vinegar
• How Amazon algorithms work
• Training the algorithms
• Closing the intent/algorithm gap