Shopper marketing has seen a lot of changes throughout the years and as it evolves, we are finding new and improved ways we can gather and use the massive amounts of data available to drive not only awareness, but conversion as well. In this video, Ibotta Director of Client Partnerships Chris Campbell discusses where shopper marketing began, where it is now, where it’s going and how to achieve the ideal state for Walmart marketers.
• Past, present and future of shopper marketing
• The new era of performance marketing
• The ideal state for Walmart marketers
• Give your shoppers what they want
• Using ad spend to drive conversion