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Overcoming Business Challenges Leveraging Location Data

In today’s highly competitive market, launching a new product is not for the faint of heart. Join Amplify Retail Executive Consultant Allisha Watkins and GroundTruth VP Mark Fleisch as they share how they leveraged location data to overcome specific challenges during a project which launched a new brand with multiple items in a new-to-company category.

Topics Include

• The challenge
• The solution
• The role of location in new product launches
• Using location data to personalize messaging
• The results