Overcoming Business Challenges Leveraging Location Data
In today’s highly competitive market, launching a new product is not for the faint of heart. Join Amplify Retail Executive Consultant Alisha Watkins and GroundTruth VP Mark Fleisch as they share how they leveraged location data to overcome specific challenges during a project which launched a new brand with multiple items in a new-to-company category.
• The challenge
• The solution
• The role of location in new product launches
• Using location data to personalize messaging
• The results