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Outside Data Sources

Outside Data Sources from Supplier Community on Vimeo.

Data is everywhere and today’s rapidly evolving shopping dynamic makes it imperative to stay on top of information in real time. In this video, James Harris, president and CEO of High Impact Analytics, discusses the types of data available and the importance of using that data to understand consumers and how they act differently across your various retail outlets.

Topics Include:

  • Internal and outside data
  • The evolution of panel data
  • Understanding consumers, shoppers and retailers through your data
  • Keeping it real time
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YouTubeGoogle and Amazon have ended their squabble over YouTube, which means Google will launch YouTube, YouTube TV, and YouTube Kids on Amazon Fire TV in the next few months. It's a welcome move for those who have missed out on an easy way to watch YouTube and its products on Amazon's streaming service. In addition, Amazon Prime Video will soon be supported by Google's Chromecast.

Google pulled its YouTube app from Amazon’s Fire TV and Echo Show in December 2017 as competition between the two companies began to heat up in the streaming space.

Read more at CNBC.

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You need to stay nimble, connected, and aware and on March 12, 2019 Supplier Community brought together a group of shopper marketing rock stars from a variety of suppliers, agencies and service providers to help participants do just that.In this video, Valassis Digital VP of Sales Jason Kaplan talks with Mike Balducci, Valassis VP of Strategy and Vic Fatnani, Co-Founder and General Manager of AdLingo through the Google Area 120-product incubator as they discuss their partnership, which leverages conversational AI to bring innovative ideas to their retail partners so they can “stop selling and start helping.”Topics Include:• Will AI be tomorrow’s brand influencer? • Personalization through AI ads • Raising completion rates with AI • The future of AI advertising • Q&A" ["post_title"]=> string(50) "Leveraging Conversational AI For Shopper Marketing" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(50) "leveraging-conversational-ai-for-shopper-marketing" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2019-04-18 13:59:40" ["post_modified_gmt"]=> string(19) "2019-04-18 18:59:40" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(35) "https://supplier.community/?p=87406" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [2]=> object(WP_Post)#2087 (24) { ["ID"]=> int(87047) ["post_author"]=> string(4) "1920" ["post_date"]=> string(19) "2019-04-15 10:00:08" ["post_date_gmt"]=> string(19) "2019-04-15 15:00:08" ["post_content"]=> string(745) "Pre Planning For Shopper Marketing Success from Supplier Community on Vimeo.Planning a successful marketing campaign doesn’t stop with activation. 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