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Optimizing Product Pages

Optimizing Product Pages from Supplier Community on Vimeo.

The product page is what ultimately drives your conversion online, and if it’s not generating consumer sales it’s not really helping you. In this video, Nathan Pendleton, senior manager, eCommerce for Hasbro, highlights the three most important components of the product page and shares his expertise in optimizing your pages for maximum conversion.

Topics Include:

• The importance of product pages
• Imagery
• Copy
• Enhanced and user generated content