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Online Retailers Are Rethinking Their Generous Return Policies

returnsWhen e-commerce was still fairly new, lenient return policies were used to overcome consumers’ doubts about buying online. Now, most consumers don’t need such reassurance to shop e-commerce sites, and the rising costs of returns are making retailers rethink those policies. E-commerce return rates are up 95% from five years ago, costing the industry billions.

The new normal has set off a costly and vicious cycle that even Amazon can’t withstand — alongside companies like Nordstrom and LL Bean, the e-commerce giant has tightened up its policies.

Read the full story at Vogue Business.