Online Grocery Is On the Rise Worldwide
As improved technology makes online grocery shopping more seamless than ever before, analysts see resistance to the new trend weakening. While currently just 3% of grocery sales take place online, that percentage is expected to rise over the next five years. A rise in innovation is spurring food e-commerce growth, which analysts see overcoming the initial difficulties that held the model back, such as uncertainty surrounding consumer adoption.
The report predicts that Amazon and Walmart will continue to lead food e-commerce sales, with Amazon reaching $15 billion in online food sales by 2024 and Walmart reaching $14 billion.