Ongoing Change Initiatives Prove Profitable for Walmart’s E-Commerce Business
Thanks to a number of improvement initiatives, specialized stores and a new conversational commerce platform, Walmart’s e-commerce sales rose 43% for Q4 FY 2019.
According to Walmart spokesperson Robyn Babbitt, the Bentonville retailer has been working to enhance its omnichannel offerings and capabilities, with a focus on repeat business. This includes the recent addition of Jetblack as a means to help develop conversational commerce, which the company believes will become a universal shopping mode within the next five to ten years.
Walmart “recognizes that conversational mechanisms can be used to build a relationship between the consumer and the brand that not only encourages the purchase and increases the conversion rate, but also makes a more personal connection with the consumer,” Payability CEO Keith Smith told the E-Commerce Times.’