Nestle Sees a Bright Future for Plant-Based Meat Alternatives
Nestle is getting ready to launch its Incredible Burger in the United States. The international company has sold the plant-based burger in several European countries with much success. In addition to expanding the Incredible Burger’s footprint, Nestle is working on releasing an entire line of plant-based products. This includes chicken, bacon, and sausages. CEO Mark Schneider believes that the company will find success in personalized, premium products.
“The whole notion of giving consumers a choice when it comes to plant-based alternatives is going to be a key theme going forward,” Schneider told MarketWatch in an exclusive interview. “We’re talking about a pretty significant mega-trend.”