Nestle Purchases Rights for Specialized Technology to Combat Iron Deficiency
Nestle has acquired the rights for specialized technology to fight iron deficiency without sacrificing the taste of foods or beverages. More than 1.6 billion people across the world suffer from anemia, also known as an iron deficiency. The technology was developed by a team of researchers at Massey University in New Zealand. More than 80 percent of Nestle’s portfolio is fortified with vitamins. This new technology will allow Nestle to continue to develop the vitamins within its products without altering the taste.
Production costs may increase, but it could be worth the extra expense for both the fortification labeling claim advantage and to show consumers these manufacturers care about global public health.