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Mobile Data Is Key In Driving Conversion

In today’s connected world, location is the link between what people see on their phones and how it impacts their real-world behavior. In order for consumers to buy your product you first have to get them to a place where it’s available. Join GroundTruth CPG and Shopper Marketing VP Mark Fleisch as he shares his expertise in acquiring quality data and turning it into messages that drive traffic and even more importantly, sales.

Topics Include:

• The right time and the right place
• Impacting real-world behavior
• Verifying places and signals
• Efficiency, low cost and high ROI