Microsoft Looks to Quietly Undercut Amazon Through Retail Partnerships
Microsoft would like to take a chunk out of Amazon’s ad and cloud storage businesses, and it is partnering with retailers who would rather not take part in boosting Amazon’s marketshare.
Walmart has reportedly hinted to vendors that it wants them to stop using Amazon Web Services. Kroger is partnering with Microsoft for the development of in-store technology, including digital shelving and personalized ads. Walgreens and Albertsons are two other examples.
Microsoft over the last few years has become a quietly growing alternative to the ever-growing Amazon behemoth, something that retailers squeamish to do business with Amazon would welcome.