Mattel’s Upcoming Barbie Movie Finds Its Star
Mattel has partnered with Warner Brothers to bring Barbie to the Silver Screen. Their partnership was announced last year. Now, Academy Award-nominated actress Margot Robbie has signed on to star in the film. Mattel’s shares were up five percent following Robbie’s announcement. Robbie will also co-produce the film. It’s an effort from Mattel to revamp the struggling brand. Rival Hasbro has found huge success with the “Transformers” films.
Ynon Kreiz, who took the helm at Mattel last April, has previously said he plans to take the struggling company’s iconic toy brands and expand them into other potentially moneymaking areas. Movies are just one of those avenues.