Marketing A Product That Is New To Walmart
Generating interest for a new online product can create a challenge for shopper markers. In this video, Walmart Media Group VP of Strategy and Development Stephen Howard-Sarin offers advice for marketers new to Walmart on what it takes to get an unknown product out there and drive brand awareness and consideration for that item.
• The cold start problem
• Start with search
• Awareness and consideration
• Conveying a big message