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Marketing A Product That Is New To Walmart

Generating interest for a new online product can create a challenge for shopper markers. In this video, Walmart Media Group VP of Strategy and Development Stephen Howard-Sarin offers advice for marketers new to Walmart on what it takes to get an unknown product out there and drive brand awareness and consideration for that item.

Topics Include:

• The cold start problem
• Start with search
• Awareness and consideration
• Conveying a big message