Macy’s Will Open In-Store Sandwich Shops
A partnership with Potbelly Sandwich Shop is bringing restaurants to four Macy’s locations, three in California and one in New York. Many Macy’s stores already feature restaurants, including the Cheesecake Factory, but the partnership is a further effort on Macy’s part to tap into the experience-based shopping trend. The department store chain recently cut its profit forecasts as it deals with an oversupply of inventory and falling foot traffic in malls.
But Macy’s isn’t the only retailer seeking to bolster profits through in-store experiences such as restaurants.
Whether Potbelly’s sandwich-focused fare is what Macy’s average shopper is looking for today remains to be seen, but rival retailers seem to also see opportunity in this model.