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Macy’s Kicks Off “All Brand New” Back-to-School Campaign

Photo Credit: Nicholas Eckhart via Flickr cc

Macy’s is going all out with its back-to-school initiatives. Dubbed “All Brand New,” the campaign encourages kids to show off their individuality with shoppable Snapchat ads and a video challenge on TikTok.

The social video app TikTok is popular among teens. Macy’s is launching its own video sharing challenge on the platform, encouraging kids to show off their unique styles for the new school year. And through commercials on Snapchat’s original series “The Dead Girls Detective Agency,” Macy’s hopes to grab sales from young viewers inspired by the characters’ clothes and accessories.

 Macy’s worked with creative agency Major Behavior on the campaign.

Read the full story at Retail Dive.