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Macy’s Is Delving Into Outdoors with Dick’s, Miracle-Gro Partnerhsips

Photo Credit: Nicholas Eckhart via Flickr cc

Macy’s is going where you wouldn’t expect Macy’s to go — outdoors. The retailer has partnered with Dick’s Sporting Goods and Miracle-Gro to offer merchandise from more than 70 brands, plus indoor gardening workshops and kayaking on the Hudson River. Macy’s Herald Square flagship store will also feature a Me & the Bees lemonade stand by 14-year-old “Shark Tank” business owner Mikaila Ulmer.

Outdoor Story marks the first partnership of its kind for Macy’s and Dick’s, which showcases its own private brands, Alpine Design and Field & Stream, outside of its own stores.

Read more at Footwear News.